It is very
clear that the environment is our most precious good we have and there for it
is our responsibility to take care of the planet we all live on, so that our
children are still able to enjoy the walks into the forrest and to enjoy the
beaches and clean water to swim in.
are aware of this we all still can use a reminder and some inspiration on how
to reduce our own Co2 Emissions.
know that 52% (1,22kg) of the total footprint from a T-shirt is your responsibility in
wearing, washing, ironing and drying your T-shirt.
Early Adopter or Passive Consumer? Vote with your wallet!
Sustainability means being profitable while protecting people and planet at the same time. However, we have little knowledge about the true costs of the products we use and the true value of the materials that make up our clothes? Often we hear talk about the natural resources, like water, that are wasted to make products. That the amount of water used to make a single T-shirt could sustain one person for three years for example. But what about human resources? What would happen if everyone knew exactly who made our clothes and how much they are making to do this? Every piece of wasted fabric contains all the resources used in its production process. Are we however willing to pay the true price?
effectiveness: Become proud of your footprint Stef Kranendijk
is fashion? What association do you have with fashion? That it is glamourous?
It sure is.
But there is another side of the medal. What association do you
have with a landfill or the burning of fabrics for example. This is where
fabrics often end up after being used and sometimes even without being used. So
think again.. How glamorous is fashion? As humans, our natural footprint last
no more than 50100 years, there are however other 'things' literally that we
will be leaving behind that will last centuries to decompose: Our waste. And unfortunately, a big
part of this is fashion.
in the days the supply chain in fashion asks for high margins and for high
volumes to produce and because of the oversea locations to produce the clothing
it asks a firm planning. Manufactures and agents try to make nice samples for
the brands, retailers try to analyse with data, but mainly based on a feeling
to buy the right fashion styles and the right sizes for their clients into
high volume are almost a must to make high margins on their products and build
a healthy company. Trying to change something after placing the order is very difficult.
If the retailers are making a mistake the goods will go into sale. There is
also a possibility that the articles are going back to the manufacturer and
will be sold through factory outlets to give the products a second change.
the high competitive market the need of down prizing, big sales and the use of
Outlet stores is growing and creating a race to the bottom. Consumers are
reacting on this and are waiting to buy. With high buying prizes and low
selling prizes the margins are going down. This al asks for a different
What would you do? Buy or Donate?
What is behind your T-shirt, when you buy a T-shirt of 2 euro?
Fashion Revolution did this great experiment! You have to watch this!
Hi I am Jeroen, the proud father of two beautiful children and part of the first generation confronted with the negative results on the environment caused by the choices that have been made in the past. I have a long background in the fashion industry and became more and more critical of the vast amount of produced garments that are not reaching their customers. Did you know for example that 30% of all produced garments (25 billion pieces a year = 32,000 boeings 747 in weight) are not being bought by consumers. Most of these garments are dumpt or being burned, while clothes can be designed in a way that they can be easily recycled?