How glamorous is fashion?
effectiveness: Become proud of your footprint Stef Kranendijk
is fashion? What association do you have with fashion? That it is glamourous?
It sure is.
But there is another side of the medal. What association do you
have with a landfill or the burning of fabrics for example. This is where
fabrics often end up after being used and sometimes even without being used. So
think again.. How glamorous is fashion? As humans, our natural footprint last
no more than 50100 years, there are however other 'things' literally that we
will be leaving behind that will last centuries to decompose: Our waste. And unfortunately, a big
part of this is fashion.
The prevailing system of the fashion industry has
created many environmental problems caused by pollutant emissions of toxic
dyes, pesticides used in manufacturing and the processing of chemicals. All
which have longterm consequences on waterways, agriculture as well as entire
communities and then we are not even talking about the social impact of bad
working conditions in the sector. These negative effects on the climate and
natural resources are not necessary however.
In order to make a change we can
move from a man versus nature design to an approach in which we can learn from
What can we learn from nature?
What if we could make
everything that is in your products so pure that we can recycle it and leave a
positive legacy behind?The majority of the modern fashion industry and designs
are still based on the linear perception or idea of the purpose of fabrics: We
produce products, use them and throw waste away. Not taking into account
nature's delicacy and interconnectedness. At Tshared we are interested in how
we can shape the world by changing the way we think about fashion and move a
Zero Waste and Circular Economy: From Seed to Tee,to Seed. See my previous blog.Did you know that nature thinks in multiple
Learning to go circular from nature Let's take a look at nature:
nature waste is food,demonstrating abundance in it's purest form.
in the book Cradle to Cradle (2002) of which by the way, the plastic pages can
be reused; click here for the book; if you:
'Take a look at nature you’ll see that growth is not only good, but necessary —
that nature’s very abundance is what environmentalists (and the rest of us)
depend on and celebrate. The key is the right kind of growth — and the key to
that is better design.
William McDonough & Michael Braungart. C2C: By
Erdemli Dongu Circular Economy, LifeCycles of an Industrial product
design would also mean cradle to cradle. As described by Stef Kranendijk,
former CEO and Chairman of the Supervisory Board of Desso (the European carpet
and sports systems manufacturer): 'Waste becomes fruit for other products.'
can work with plant dyes or pigments made from microalgae that produce a rich
variety of greenbrown, red, and blue hues? And what about fabrics made from
micro organisms? Vleath for example is a promising example of a vegan leather
made through the fermentation process in the drink Kombucha. Read more about
these materials here.
Current flaws in fashion design however prevent pieces from being reused and
recycled. We have to therefore: Rethink garments before they are designed in
order to be able to close the loop and make products that are easy recycle. An
example brand that is using better design is MuD Jeans. If you have any problem
with your jeans you can send them back to them and they will be fixed, upcycled
or recycled. They can sell the same jeans twice. Not a bad idea is it? And did
you know that even petroleum oil can be used over and over again? While it is
normally burnt? Technology has created many possibilities to turn the negative
effect of fashion around.
But why not imitate nature and think in multiple
circles? Wear Recycle – Repeat. As described by the Ellen MacArthur Foundation:
“The circular economy refers to an industrial economy that is restorative by
intention; aims to rely
on renewable energy;
minimise, tracks and eliminates the use of toxic chemicals; and eradicates waste through
careful design.Close the loop.
But materials and
products that are easy to disassemble and endlessly recyclable only become a
solution when consumers understand that every penny they spend supports an
entire system.You can spend it on Fair trade products OR on products made by
exploited workers. WE decide which system we choose to support. Cultural
changes, together with legislation are therefore important things that also
have to change.
What do you think are the areas in which the biggest gains can
We think it is important for companies to be 100% transparent about
the items they produce. And would like to know what products and companies you
support in your effort to create a more sustainable economy?
Share them with us
by using the hashtags: #Tshared & #Closingtheloopcircularfashion Let's join
hands for a circular economy and a Wasteless Future!
PS. If you are interested,
you can calculate your own footprint here: